With their high demand and rightly so, the animated explainer video is considered as an outstanding took for sales conversion and promotion. However, even the smallest mistakes in its production can already cost you a great deal and worse, it can transform your biggest marketing dream to your worst ever nightmare.
But, there’s no need to worry because you are not being scared here. But, it doesn’t change the fact that things can always go wrong and some of those that you must never overlook include having a badly made video, a poorly written mistake or creating a mistake in picking the wrong animation studio. Consider all of these and try to keep the following mistakes at bay which are likely to be made during the production process of animated explainer videos.
Things That Can Go Terribly Wrong With Your Animated Explainer Video
|Things That Can Go Terribly Wrong With Your Animated Explainer Video|
1st Mistake: Too Long and You’ll Be Gone
You might feel tempted to just go ahead and say everything about your product, service or brand but it is best that you don’t try to do that. Instead, you can restrict the duration of the video or else, there is a high chance that your audience will end up bored and leave you failing miserable with your marketing content. A video that lasts 90 seconds is highly recommended which comes at around 240 words in the script. A short animated explainer video is very effective which can leave longer lasting impression among the viewers.
2nd Mistake: Miss Your Target Audience and You’ll Be Dead
Explainer videos must be created with your target audience in mind. That is why if you miss this section of audience, then, the entire effort of video production will go in vain. Aside from that, there is a chance that it could also reflect a negative impact to your brand.
When watching your animated explainer video, the target audience should understand right away that it has been made specifically for him or her. The video must talk about them or otherwise, why will they be interested to watch in the first place?
For this reason, the background, theme, and characters must be designed while keeping them in mind as your primary goal. This way, you can connect with your audience right away, show you know them well and the animated explainer videos are especially for them.
3rd Mistake: Low Quality Videos Will Kill Your Brand
Your animated marketing video serves as your brand’s representation so you can never afford it to be of low quality. Businesses that ignore their own brand image fail to gain trust and confidence of customers that can directly lead to loss in sales. Don’t ever compromise on quality. You have to give extra thoughts when it comes to the selection of the animated video company that will do the job. Even though they might take longer time in video production, let them be and allow them to do justice to your animated explainer video.
Stay away from these usual mistakes and you can expect that your animated explainer video will sail high and fulfill all your marketing goals!
Checkout Again Studios, If you are interested in hiring a professional explainer video company.